We have come to the final post in the Small Business Branding Made Easy Series. I hope you have learned a lot about creating a solid brand for your business. In this post we are going to touch on some of the more common small business branding mistakes so you can avoid making them. We […]
Marketing
Building a Brand Identity
This it the third post in the Small Business Branding Made Easy Series. Today’s post is all about building a brand identity. What is Brand Identity? Brand identity is the message the consumer receives from you, your business or merchandise. Now that you have thought about and determined how you want your customers to perceive […]
What do your customers think of your business?
This is the second post in the Small Business Branding Made Easy Series. I hope you found the first one helpful and took some time to think about how you want customers to perceive your business. Your Ideal Customer As we discussed in the last post, branding is all about how customers perceive your business. […]
Increasing Your Brand Credibility
In this post we are going to discuss how increasing your brand credibility can increase sales. Brand Credibility Brand credibility is about how believable your business brand is to your audience. A brand is how your customers perceive your business as we discussed previously. Brand Credibility answers the question on if your customers believe you […]
Small Business Branding – A Definition
Welcome to the first post of the Small Business Branding Made Easy Series. By signing up for the series you will receive several emails that will help you discover how to successfully brand yourself and your small business for success. What is Small Business Branding and how can it help your business? An ad in […]
Create A Customer Persona For Your Niche
In this post we are going to go over how to create a customer persona for your niche. In the last post you discovered how to find a profitable niche. We are now going to use this information to create your customer persona for that niche. Remember, it is important that you know you can […]
Great Tools For Finding Niches
In this post we are going to talk about Google Trends and other great tools for finding Niches. Some Tools For Finding Niches There are various tools available that can help you identify profitable niches in minutes or even seconds. Some of these tools we have already mentioned a few tools in previous posts such as ClickBank […]
How Your Mindset Affects Business
In this post we are going to talk about how your mindset affects your business. Being able to identify a profitable niche market is one of the keys to success in business. But a more important aspect is your mindset. You must be certain within yourself that the business will be able to grow within […]
Indicators for a Profitable Niche
In this post we are going to go over four basic indicators to determine if a niche is profitable. Your business strategy should include Niche marketing as it highlights areas of profitability. During the niche marketing research you can reliably gauge if a business will flourish within a particular niche. During the research process you will […]
Research And Find Your Niche
In this post we are going to talk about how to research and find your niche. One of the main reasons businesses research to find a niche in the market is to ensure they find profitable customers to grow the business. With the huge amount of competition the world wide web has introduced, finding an […]