We have come to the final post in the Small Business Branding Made Easy Series. I hope you have learned a lot about creating a solid brand for your business. In this post we are going to touch on some of the more common small business branding mistakes so you can avoid making them. We […]
This it the third post in the Small Business Branding Made Easy Series. Today’s post is all about building a brand identity. What is Brand Identity? Brand identity is the message the consumer receives from you, your business or merchandise. Now that you have thought about and determined how you want your customers to perceive […]
This is the second post in the Small Business Branding Made Easy Series. I hope you found the first one helpful and took some time to think about how you want customers to perceive your business. Your Ideal Customer As we discussed in the last post, branding is all about how customers perceive your business. […]
In this post we are going to discuss how increasing your brand credibility can increase sales. Brand Credibility Brand credibility is about how believable your business brand is to your audience. A brand is how your customers perceive your business as we discussed previously. Brand Credibility answers the question on if your customers believe you […]
Welcome to the first post of the Small Business Branding Made Easy Series. By signing up for the series you will receive several emails that will help you discover how to successfully brand yourself and your small business for success. What is Small Business Branding and how can it help your business? An ad in […]
How To Engineer Explosive Business Growth By Stacking Your Efforts This post is the last of the seven-day series to use business planning to create explosive growth in your business. Much of what we have discussed so far has been actionable steps like writing down your goals. as well as mindset pieces like the one […]
Real Growth Requires You To Step Out Of Your Comfort Zone Can you think back on a time of real growth, be it in business, in your personal life, or anywhere else? More than likely you would have had to step out of your comfort zone for that growth to happen. Yes, we can make […]
Why is Writing Business Goals Down Important? Writing business goals down is not only important because it’s easy to forget. There is a lot more to it and there are some very important reasons why you have to write them down. If you don’t already so so, I hope this post will inspire you to […]
My Process Today I want to share my thinking process for setting S.M.A.R.T. business goals with you. I like to work backwards from a financial goal to daily to-do lists. Here is how to work backwards to set your business goals. If you are not sure how to create S.M.A.R.T. goals, check out our post […]
The Ingredients To Increasing Sales To increase your bottom line, you need three essential ingredients: Traffic; You must focus on getting more traffic from various different sources. This should be a constant priority and something you work on regularly. Track your growth for each traffic generation tactic to see what brings in the most traffic […]