We have come to the final post in the Small Business Branding Made Easy Series. I hope you have learned a lot about creating a solid brand for your business. In this post we are going to touch on some of the more common small business branding mistakes so you can avoid making them. We […]
This it the third post in the Small Business Branding Made Easy Series. Today’s post is all about building a brand identity. What is Brand Identity? Brand identity is the message the consumer receives from you, your business or merchandise. Now that you have thought about and determined how you want your customers to perceive […]
This is the second post in the Small Business Branding Made Easy Series. I hope you found the first one helpful and took some time to think about how you want customers to perceive your business. Your Ideal Customer As we discussed in the last post, branding is all about how customers perceive your business. […]
In this post we are going to discuss how increasing your brand credibility can increase sales. Brand Credibility Brand credibility is about how believable your business brand is to your audience. A brand is how your customers perceive your business as we discussed previously. Brand Credibility answers the question on if your customers believe you […]
Welcome to the first post of the Small Business Branding Made Easy Series. By signing up for the series you will receive several emails that will help you discover how to successfully brand yourself and your small business for success. What is Small Business Branding and how can it help your business? An ad in […]
The Ingredients To Increasing Sales To increase your bottom line, you need three essential ingredients: Traffic; You must focus on getting more traffic from various different sources. This should be a constant priority and something you work on regularly. Track your growth for each traffic generation tactic to see what brings in the most traffic […]
Business Planning – Do you do it? Do you set aside time regularly for business planning? Do you plan what you want to do in your business? If it’s not something you currently do, I strongly encourage you to embrace it going forward. Setting aside time at the end of the year, to plan out […]
Do you have any idea what motivates people to buy? This is the one question that everyone who has a product or service to sell wants to know the answer to. After all, if you know how to motivate your potential customers to buy, then you will be able to quickly increase your sales and […]
This article is part of the SIMPLE STEPS TO BOOST SALES SERIES, if you have not already done so, signup for the whole series by clicking HERE While going out of your way to please and pamper your customers in order to win over their business is not necessarily a bad thing, it is not […]
This article is part of the SIMPLE STEPS TO BOOST SALES SERIES, if you have not already done so, signup for the whole series by clicking HERE Today, the average consumer is spoiled. When it comes to purchasing products they have a huge variety of options. They also have the added ability to research and […]